"Our product philosophy is pretty simple. We build bikes we want to ride. The inspiration for our designs come from a variety of sources - the race circuit,the trail, the proverbial light going off in our head, but what is heralded at Yeti above everything else is the ride. It’s really the only thing that matters. Our ride-focused mentality allows us to look at a broader range of technologies when creating our bikes. While other companies are locked into certain suspension designs or a certain look, we are unencumbered by such constraints. We use the technology that is best for the application and, in doing so, can create bikes that ride differently."